Public relations professionals

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

Tasks and duties

• Planning and organizing publicity campaigns and communication strategies
• Advising executives on the public relations implications of their policies, programs and practices, and preparing and controlling the issue of news and press releases
• Undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
• Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• Representing organizations and arranging interviews with publicity media
• Attending business, social and other functions to promote the organization
• Commissioning and obtaining photographs and other illustrative material
• Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity