Advertising and marketing professionals
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Skill level: Highly skilledCheck your pay
- Salary range for the majority of workers in Advertising and marketing professionals - from Ksh46,879 to Ksh120,550 per month - 2026.
- A Advertising and marketing professionals typically earns between Ksh46,879 and Ksh125,192 net per month at the start of the job.
- After 5 years of service, this is between Ksh72,136 and Ksh218,610 per month for a working week of 45 hours.
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Job Responsibilities
- Planning, developing and organizing advertising policies and campaigns to support sales objectives
- Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Writing advertising copy and media scripts, and arranging television and film production and media placement
- Collecting and analysing data regarding consumer patterns and preferences
- Interpreting and predicting current and future consumer trends
- Researching potential demand and market characteristics for new goods and services
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
