Tijdens, K.G. (2020). Managing surveys: ten lessons learned from web-surveys. Amsterdam, WageIndicator Foundation, April.
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ABSTRACT
The paper reviews ten lessons learned from twenty years of managing a continuous, volunteer, multilingual, multi-country web-survey and several face-to-face surveys derived from the web-survey. The lessons address defining web-surveys, software package versus own software, non-response, monitoring questionnaire intake, API’s versus showcards, reading versus verbal communication, I versus you phrasing, generic versus personalised survey questions, counting survey questions versus characters read, and managing a multi-country, multilingual survey.